The holidays are a time of reflection when we think back on all that’s happened during the year. CCWA has a lot to be cheerful about this season as we’ve had opportunities to work with a variety of clients across a broad range of areas that support learning and development.
You disconnect from the webinar and realize you just wasted an hour of your time and didn’t learn anything. You are frustrated that it did not meet your expectations. Many of us have suffered through a less-than-interesting webinar, or delivered one. So, what does a well-designed webinar experience look like? It would be easy to say that it is the opposite of the one you suffered through, but there’s a little more to it than that.
In the world of training and development, presenters live by the mantra: “Tell them what you’re gonna tell them. Tell them, and then tell them what you told them.” Whether you’re a child or an adult, repetition is one of the ways we learn. Take GEICO, for example. It’s because we’ve heard the ad so many times, we all know what can happen in 15 minutes. The same holds true for the jobseeker who wants to convince a hiring manager that she is the best candidate for the job.
It’s not “what” you say, it’s “how” you say it. Only seven percent of what we say is retained when we use words alone. A whopping ninety-three percent is received through non-verbal channels – therein lies the problem. Many presenters believe using more text in their presentations directly relates to how well their message is received and retained. I can assure you, verbosity is not the answer to getting your point across; you do not have to be eternal to be effective. One only needs to listen to a few TED Talks to hear an effective message without copious text or time.