In the world of training and development, presenters live by the mantra: “Tell them what you’re gonna tell them. Tell them, and then tell them what you told them.” Whether you’re a child or an adult, repetition is one of the ways we learn. Take GEICO, for example. It’s because we’ve heard the ad so many times, we all know what can happen in 15 minutes. The same holds true for the jobseeker who wants to convince a hiring manager that she is the best candidate for the job.