It’s not “what” you say, it’s “how” you say it. Only seven percent of what we say is retained when we use words alone. A whopping ninety-three percent is received through non-verbal channels – therein lies the problem. Many presenters believe using more text in their presentations directly relates to how well their message is received and retained. I can assure you, verbosity is not the answer to getting your point across; you do not have to be eternal to be effective. One only needs to listen to a few TED Talks to hear an effective message without copious text or time.