In the world of training and development, presenters live by the mantra: “Tell them what you’re gonna tell them. Tell them, and then tell them what you told them.” Whether you’re a child or an adult, repetition is one of the ways we learn. Take GEICO, for example. It’s because we’ve heard the ad so many times, we all know what can happen in 15 minutes. The same holds true for the jobseeker who wants to convince a hiring manager that she is the best candidate for the job.
There are two areas of evaluation in the recruitment process: 1) Are they qualified to do the job? 2) How will they fit into our organization’s culture? I’ll leave the latter to your judgement. But, the former comes with its own set of challenges.
It’s unfortunate, but increasingly candidates have started “enhancing” their resumes to convey experience or technical skills they do not have. This can make finding qualified candidates even more difficult. Extensive interviews can reveal weak skill sets if they are focused enough, but many know the buzz words and can easily hold a conversation about a topic in which they have no real experience.